Social media is huge and there are tons of reasons why you should be utilizing it for your own business.
Social media is used by so many people around the world, you’d have to be crazy not to start using it to bring in more customers.
WAIT!
Before you jump right into posting your useless crap on sites like YouTube and Facebook, think about WHY people use social media. It’s because people want to communicate with each other. They don’t want you posting useless information about your company and then leaving to do the same thing on some other site.
You need to speak with your customers. Listen to their needs and interests and interact with them on the same level.
Without interaction, you FAIL.
Think about that before creating a zillion social media profiles and then never using any of them again. Look into the sites that best suit your business and where you have an audience. Start there and build up a community. Then you’ll understand social media.
I came across this awesome slideshow that you should definitely check out. It will help explain everything a little better and give you the why’s and the how’s of getting into social media.