Qirina for Competitive Analysis, Keyword Research and Link Building

Qirina is a new service which allows you to enter either a domain name or a keyword and will return site stats, keywords and a set of domains that are in relation to each other based on what you’ve entered. Anyone doing keyword research and competitive analysis should be able to see the benefit here.

The first site I entered is a major resort hotel/casino in Washington and surprisingly, Qirina came back saying it wasn’t able to identify the site because it seems to be in non-english. I think it’s probably because the home page is mainly in Flash and there’s really no text to scan or read. So I tried another one, my own site, AlexJuel.com.

There we go!

It diagnosed my Title tag, the niche it believes I’m in, niche keywords (I like this), and a summary of the page.

It also includes a list of main keywords, key phrases, domain name keywords and the density of each.

On the right hand side of the screen, there’s also a list of my “neighbors.” I’m not sure how these other sites are discovered, but it looks pretty accurate and relevant. When I checked one of my other sites, I noticed that the list of neighbors that came back were perfect sites for building relationships, which are highly likely to turn into guest blogging opportunities or at the very least willing to add my site to their blog rolls.

Qirina is actually building an index, so if you check smaller, more unknown sites, it probably won’t have any information for you, but you can submit your site to their index and in about 60 seconds, the tool comes back with all the information you need.

Qirini is still in it’s early stages but it’s fast and sends back great info. It’s definitely going in my competitive analysis process.

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