Book Review – APE: How to Publish a Book From Guy Kawasaki and Shawn Welch

When I heard that Guy Kawasaki and Shawn Welch had just published “APE: Author, Publisher, Entrepreneur – How to Publish a Book,” I requested a review copy. The book explains how to turn an idea into an outline, how to turn that outline into a book and how to self publish your own book. I …

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What Google Thinks About Fresh Content

If you’ve read the Google search quality guidelines that were leaked earlier this year, you might have read a section about content freshness. Sometimes informational search queries might be about recent or past events and Google trains their quality raters to figure out which queries those are. The guidelines also mention that the content of …

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Reclaiming Links From Sites That Have Shut Down

Often when I’m doing competitive analysis, researching niche directories or reviewing industry related “round-up” articles, I’ll come across a few dead links. If you come across a domain that no longer exists that tightly matches the content of your own site, you can try to reclaim their incoming links to point to your own site. …

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