Portfolio: 3-Year Blog Content Growth

This is a business in the Outdoor Recreation industry. Analytics data is a little spotty due to various challenges with their Analytics accounts (a former agency wouldn’t transfer ownership, then their GA account was hacked, there was a blog migration from the subdomain, and then a major site redevelopment) but I’ll do my best to …

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Five Tools to Help You Define Your Target Market

There are many tools that marketers can use to define their target market and I’m going to focus on a few of my favorites; Google Analytics Data USA U.S. Bureau of Labor Statistics Google’s “Find My Audience” Claritas PRIZM. I’m also going to discuss how you could use your findings to develop your marketing strategy. …

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Best Practices for Syndicating Your Content

I have a client who was contacted by Written.com, a content syndication company, about syndicating one of their blog posts for a three month period on one of Written.com’s customer’s websites. My client wanted my opinion of content syndication so I gave them some advice based on my own knowledge of the topic. I haven’t …

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The Head of The Google’s Webspam Team Has Announced The Death of The Guest Post

Matt Cutts is fed up with spammy guest post requests and said so on his blog today with the claim that “guest blogging is done.” That’s quite the announcement! Matt goes on to say “Given how spammy it’s become, I’d expect Google’s webspam team to take a pretty dim view of guest blogging going forward.” …

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