This is a business in the travel industry. Most travel businesses were hit hard during the pandemic, but this business was completely shut down due to government restrictions. When the pandemic started, neither of us knew how long the shutdown would last, but we considered that the worst-case scenario would be longer than a year, …
The goal for the owners of this business was to be profitable enough to sell their company. The number they settled on was to exceed $2m in sales. When we started working together, they had ~175,000 annual Users and $407,000 in annual Revenue. In one year, we hit $1.5m in annual revenue, and in two …
This is a business in the Outdoor Recreation industry. Analytics data is a little spotty due to various challenges with their Analytics accounts (a former agency wouldn’t transfer ownership, then their GA account was hacked, there was a blog migration from the subdomain, and then a major site redevelopment) but I’ll do my best to …
This is a business in the travel industry. They are set up like an eCommerce store and they sell experiences. I started working with this business in 2017. In the years prior to working with me, they had mostly flatlined and seemed to be on a trajectory of an overall decline. In 2016, they had …
There are many tools that marketers can use to define their target market and I’m going to focus on a few of my favorites; Google Analytics Data USA U.S. Bureau of Labor Statistics Google’s “Find My Audience” Claritas PRIZM. I’m also going to discuss how you could use your findings to develop your marketing strategy. …
Five Tools to Help You Define Your Target Market Read More »
I was introduced to this video via Tim Ferris’ always awesome newsletter called 5 Bullet Friday. I’m actually not familiar with Kurt Vonnegut, but supposedly he’s an amazing writer. And the tips in this video make me believe that he was too. You don’t need to be a fictional writer to benefit from these tips. …
This is something I wrote a while ago and send to my clients whenever they ask about bounce rates. I thought you might find useful too. What Is Bounce Rate? The bounce rate is a percentage of bounces that occur on pages of your site. A bounce occurs when someone visits your site and leaves …
Loz James recently interviewed 33 SEO experts and asked them to share their most effective link building strategies. I broke it down into a quick list of strategies for easy reference. I added some notes (in red) and also a few of my own tips at the end. Write awesome content and share like crazy …
I have a client who was contacted by Written.com, a content syndication company, about syndicating one of their blog posts for a three month period on one of Written.com’s customer’s websites. My client wanted my opinion of content syndication so I gave them some advice based on my own knowledge of the topic. I haven’t …
Matt Cutts is fed up with spammy guest post requests and said so on his blog today with the claim that “guest blogging is done.” That’s quite the announcement! Matt goes on to say “Given how spammy it’s become, I’d expect Google’s webspam team to take a pretty dim view of guest blogging going forward.” …
The Head of The Google’s Webspam Team Has Announced The Death of The Guest Post Read More »
