Tag Archives: metatags

Analyzing Your Competitors Metatags Quickly

If you’ve ever wanted to do a little competitive analysis, you’ve probably had the misfortune of having to view the page source of many pages on a particular website. Searching meta tags isn’t the best way to find the right terms to target for your own website, but it’s a good indicator of what other people are targeting and it’s a perfect start for your keyword research.

You’ve probably done this before, and realized how tedious and boring checking pages of one site can be, so after searching the web for something more automated and not finding anything, a coworker mentioned a program called GSiteCrawler. It’s works fairly well actually.

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What Are Meta Tags?

If you look at the source code of a page on someone’s website, you’ll likely see the title tag <title></title> and <meta> directly below that. Of course the title is extremely important, but just how important are the meta tags? Most meta tags are useless actually. The only two that I actually use are the “keywords” and “description” tags. Many people believe other meta tags are important but testing has proven that they don’t do anything to help your website. Here is the basic template that I use:

<head>
<title>Enter Page Title Here</title>
<meta name=”description” content=”This shows up in the search engine listings. Catch the searchers attention.” />
<meta name=”keywords” content=”Keyword, Keywords, etc.” />
</head>

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