This is the third and final part of my series on The Thirty Day Challenge: The Good, The Bad and The Ugly.
I’ll admit that I’ve done the Thirty Day Challenge for three years straight now, despite what the Wickedfire forum thinks about it 😉 I also admit that there are some things worth learning throughout the 30DC. Each year I learn something new, even if it is only one or two things out of the 50+ videos you have to watch. For me, the 30DC is a good refresher course of the basics.
It can be a good place to start for anyone who has never done internet marketing before. I’ve actually recommended it to a few good friends of mine who have been interested in getting into internet marketing, BUT with a few warnings.
DON’T BELIEVE EVERY WORD THEY SAY
The whole 30 Day Challenge crew is great at marketing themselves as “gurus”, but they’re not. Don’t get me wrong, they are good marketers and they do know their stuff. The problem is that so many beginners jump into marketing without anyone else to turn to, join the 30DC and follow it word for word like it’s the “Good Book.”
I like the Thirty Day Challenge, but I don’t like everything they do.
I’ve found year after year, that they push an idea on participants as if it’s proof positive and then the next year have to explain that something went wrong with the tactic they showed you which was completely “unforeseen.”
DUDE! How did you not think spamming the hell out of Tumblr and HubPages and Squidoo wasn’t going to get your mini-site taken down? There are wrong and right ways to do things in internet marketing and the Thirty Day Challenge rushes through it too fast to get everything right.
One thing that I find funny is how the whole crew will act like they do the 30 Day Challenge for free each year out of the kindness of their hearts. While this may be true to some extent, there are other reasons for it. If you don’t see those ulterior motives, you haven’t been in internet marketing long enough.
Once you sign up, you are on their list. You will get lots of emails from Ed pushing his products or other internet marketing “teachers” products and services in your inbox regularly. He DOES explain that the links are affiliate links, so I guess that makes it a little better. At least it’s a good marketing tactic that builds trust within his list. I’m not saying what he does is a bad thing either. They all deserve to be compensated for their work, but they should be straight forward with the challengers. Actually Ed mentioned something about this in an email he sent out a couple of days ago, so maybe he’s trying to be a little more transparent for the upcoming challenge.
If you follow through with the challenge, you’ll also notice that they like to push costly services almost as if you’ll fail miserably in marketing if you don’t buy them. Take for example Traffic Bug. A service that basically spams social networking, bookmarking and directory sites and places your sites or minisites, articles, etc. into completely irrelevant directories. I have a feeling Traffic Bug is behind a lot of the “technology” spam posts hitting Sphinn’s recently submitted section.
The other big product they push within the challenge is Market Samurai. To be fair, this really is an awesome piece of software. It does a whole lot stuff and makes research and writing content easier. The 30 Day Challenge crew leads you to believe that this thing will be the deciding factor in making you a millionaire. I’ve never heard so much praise for some keyword research and link analysis software. It does cool things and is worth the one-time price, but don’t you think you’re laying it on a little thick guys?
When the Thirty Day Challenge is over, you finally get to see why they did it all… Thirty Day Challenge Plus. You can sign up for about $30 or so per month and can cancel anytime. Now it starts to make sense doesn’t it? I’m completely fine with this. This is how this type of marketing works. They have to make money and put food on their tables too right? But, what I’m not OK with, is that they continuously deny there is another reason for having a free month of affiliate marketing training, other than that they are just some nice guys.
What really set me in motion to write this post was a video they put together at the very end of last years challenge, telling people that they now have the knowledge to be SEO consultants.
I don’t like to see novice marketers taught how to spam or “half-ass” their way into a career. I didn’t like how they put out a video telling all of those people that they now have enough knowledge to go out into the world and become SEO consultants after 31 days of training. This is why people think SEO’s and Internet marketers are snake oils salesmen. I’ve been doing internet marketing professionally, not just in my free time, for about 5 years and I still don’t call myself a “guru.”
If you’re Ed Dale, “Guru” Bob, Caro, Dan Raine or any of the other members of Thirty Day Challenge, I hope you don’t take offense to this post although I completely understand if you do. I don’t mean to be so hard on you all. I’ll even continue to recommend the challenge to other people, but it’ll come with my own personal warnings.
See you tomorrow when the next 30DC, I mean “The Challenge”, kicks off!!!