What Google Thinks About Fresh Content

If you’ve read the Google search quality guidelines that were leaked earlier this year, you might have read a section about content freshness.

Sometimes informational search queries might be about recent or past events and Google trains their quality raters to figure out which queries those are. The guidelines also mention that the content of the page is more important than the date on the page, so even if you’re creating fresh content, it has to be relevant, helpful and high quality.

How Google Raters Choose Pages Based on Freshness and Quality

An official site would be considered VITAL, despite its freshness. A recent news article might be considered RELEVANT or USEFUL and a dated article about an annual event would likely be considered SLIGHTLY RELEVANT or USELESS.

Lets say that a searcher is looking for US Open Golf Results. Google is most likely going to show them the PGA page if they have one for that tournament. Then they might show the Wikipedia page and then other recent news articles from trustworthy sites like the NY Times.

Unless you’re a big site, it could be pretty difficult to rank for something as big as the U.S. Open Golf Tournament. Before creating time-relevant content, look at the search results to see who comes up for your terms. For something as competitive as the search queries related to the U.S. Open, you’ll need to create some amazing content, or if you get the jump on an event before other sites do, you might get the coveted RELEVANT designation by quality raters.

Building More Links With Fresh Content

The query examples mentioned in the guidelines that people typically want the most recent results for are elections, sporting events and annual competitions, so keep that in mind when writing content on those topics. I think that it’s important to go back and update posts like this if you can. If its an annual event, make a note in your calendar so that you remember to update it annually.

Regularly updating event pages is also a great way to continue building links to that page. Here’s how.

Say you have a page named http://www.yoursite.com/event-page. When the event comes back around the next year, take the content off of http://www.yoursite.com/event-page and archive it to a new page called http://www.yoursite.com/event-page-2012. Now http://www.yoursite.com/event-page is available for you to add all new content and the page can be promoted all over again. It will maintain the old links from previous promotions and it will get new links from new promotions. You can repeat this every year!

11 Ways to Build Trust

I was approached by Jon Gordon’s PR team who offered to send me one of Jon’s books, which I’ll be reviewing after I’ve read it, as well as the offer to have Jon guest post on my site and I gladly agreed. Check out his post below.


In my book, Soup, I discussed how trust is one of the essential ingredients to build a great relationship, winning team and culture of greatness. Without trust you can’t have engaged relationships and without engaged relationships you won’t be a successful leader, manager, sales person, team member, principal, teacher, nurse, coach, etc.

In this spirit, I wanted to share some thoughts about how we can build the trust that is essential for great relationships. Many of the suggestions you already know. Many ideas I share are common sense. However, I’ve found that, so often amidst the chaos of life and work, we forget the simple and powerful truths that matter most. So here are 11 thoughts about trust. Feel free to share these simple reminders with your leaders, colleagues and team.

1. Say what you are going to do and then do what you say!

2. Communicate, communicate, communicate. Frequent, honest communication builds trust. Poor communication is one of the key reasons marriages and work relationships fall apart.

3. Trust is built one day, one interaction at a time, and yet it can be lost in a moment because of one poor decision. Make the right decision.

4. Value long term relationships more than short term success.

5. Sell without selling out. Focus more on your core principles and customer loyalty than short term commissions and profits.

6. Trust generates commitment; commitment fosters teamwork; and teamwork delivers results. When people trust their team members they not only work harder, but they work harder for the good of the team.

7. Be honest! My mother always told me to tell the truth. She would say, “If you lie to me, then we can’t be a strong family. So don’t ever lie to me even if the news isn’t good.”

8. Become a coach. Coach your customers. Coach your team at work. Guide people, help them be better and you will earn their trust.

9. Show people you care about them. When people know you care about their interests as much as your own they will trust you. If they know you are out for yourself, their internal alarm sounds and they will say to themselves “watch out for that person.”

10. Always do the right thing. We trust those who live, walk and work with integrity.

11. When you don’t do the right thing, admit it. Be transparent, authentic and willing to share your mistakes and faults. When you are vulnerable and have nothing to hide, you radiate trust.

About Jon Gordon:
This post is a guest post by Jon Gordon. Jon is the Wall Street Journal and international bestselling author of a number of books including The Energy Bus: 10 Rules to Fuel Your Life, Work and Team with Positive Energy, and his latest, The Seed: Finding Purpose and Happiness in Life and Work. Learn more at www.JonGordon.com. Follow Jon on Twitter @JonGordon11 or Facebook.

Does Mariah Carey Support Online Criminal Background Checks?

I was setting up an MSN account the other day for a client of mine and when I went in to the Hotmail account, I noticed an ad in the sidebar.

Does the “criminal” in that top photo look familiar? It’s Mariah Carey! She’s in makeup to look like a guy for her music video “Obsessed.” I’ll never forget how weird she looked as a man for that video, which is why I instantly recognized the photo.

How did instantcheckmate.com get permission to use her image for their ad campaign? Or did they? Anyway, I thought that was funny.

Crabs Are the New Bacon On Deals.Woot

You can see the power of community in action today at Deals.Woot.com. I took this screenshot around 6am this morning, which shows lots of crab related deals on the home page. 10 of the 15 deals are crab related.

I’m not sure what this is about. It might be Wooters trying to replace the old go-to deal of bacon products. Some people are saying it might be the work of Anonymous at 4Chan. Either way, it’s a great example of how a strong online community can influence the web.

How to Add the Creative Commons Search Bar to Firefox 4

I use CreativeCommons.org all the time to find legal and free images for my articles, so I was extremely disappointed to find that CC Search was removed from the drop-down search bar in Firefox 4. And it’s also not listed in the Search Tools section as an Add-on.

I thought it was gone, but it turns out that if you go to Creative Commons labs, you can install the CC Search beta interface.

It doesn’t work the same as the old search bar, which previously went to a more user friendly interface (in my opinion), but it’s still handy. You can also revert to the old version by clicking the link in the top right corner of the page that says “Switch to tabbed search interface,” which you can see in the image below.