What Are Meta Tags?

If you look at the source code of a page on someone’s website, you’ll likely see the title tag <title></title> and <meta> directly below that. Of course the title is extremely important, but just how important are the meta tags? Most meta tags are useless actually. The only two that I actually use are the “keywords” and “description” tags. Many people believe other meta tags are important but testing has proven that they don’t do anything to help your website. Here is the basic template that I use:

<head>
<title>Enter Page Title Here</title>
<meta name=”description” content=”This shows up in the search engine listings. Catch the searchers attention.” />
<meta name=”keywords” content=”Keyword, Keywords, etc.” />
</head>

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How to SEO a Website

Do you know how to optimize a web site for the search engines? Or do you even know what Search Engine Optimization is for that matter? If you don’t know what search engine optimization is, the basic definition is that SEO is the process of improving the quality of traffic and the website’s prominence in the search engines via “organic” or natural and free listings.

People often think of SEO as just tossing keywords into each page and calling it a night. Sorry folks, but this just isn’t the way it works.

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