Do you know how to optimize a web site for the search engines? Or do you even know what Search Engine Optimization is for that matter? If you don’t know what search engine optimization is, the basic definition is that SEO is the process of improving the quality of traffic and the website’s prominence in the search engines via “organic” or natural and free listings.
People often think of SEO as just tossing keywords into each page and calling it a night. Sorry folks, but this just isn’t the way it works.
A lot of time and thought goes into the process. This is what I consider SEO:
- Site structure review
- Fix Technical Issues that may hinder SEO success
- Competitor analysis
- Keyword Research
- Content Creation
- On-Page Implementation
- Internal Linking
- Link Building
- Analytics Review
These are all things that are very important if you want your site to be successful. I’ll be explaining all of these things in upcoming posts so stick around, and you’ll soon be optimizing sites like a pro.