Using Competitive Link Intelligence From Majestic SEO

Using Competitive Link Intelligence From Majestic SEO

To analyze link data from your competitors websites using Majestic SEO, you will need to purchase a paid subscription. There are plenty of plans available for whatever your needs may be and it’s very affordable.

Judging The Level of Competition

Using Competitive Link Intelligence From Majestic SEO

This is probably the most useful if you’re an affiliate marketer or someone deciding on selling a new product. Visit the Compare Domain Backlink History page to get a quick preview of the backlink progression of your competitors websites. You can register for a free account to compare more than one site. If your competitors are earning a ton of links, you might have a hard time overthrowing them from the search results. Keep in mind that if all of their links are low-quality, you shouldn’t have to worry much as long as you work on getting high quality links.

Finding Advertising Opportunities from Image Links

Using Competitive Link Intelligence From Majestic SEO

After creating a full report for your competitors website, you’ll find a column labeled FlagImageLinks in the Excel spreadsheet. Using this, you’ll often be able to find places that your competitor may have purchased advertising spots or banner ads. If that audience looks targeted, consider purchasing advertising from those same sites.

Getting Links Where Your Competitors Are

Using Competitive Link Intelligence From Majestic SEO

This is the low-hanging fruit and can be a great place to start obtaining links quickly and easily. One of the most common uses for competitor link data is finding out who is linking to their sites and trying to get links from them as well. Of course if they are linking to your competitors they should be interested in your site too.

Discovering Similar Sites That Will Link To You

Using Competitive Link Intelligence From Majestic SEO

You don’t want your link profile to look exactly like your competitors and if you hope to compete you need to get links that your competition doesn’t already have. Review the types of sites that link to them and what their audiences are like. Start to think about other places similar to these sites for more places that you can contact for links. You can also search for those sites in Google and then click the “Similar” link to see who Google thinks is related.

fuit tree image courtesy of MrB-MMX

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