Category Archives: Google

What Google Thinks About Fresh Content

If you’ve read the Google search quality guidelines that were leaked earlier this year, you might have read a section about content freshness.

Sometimes informational search queries might be about recent or past events and Google trains their quality raters to figure out which queries those are. The guidelines also mention that the content of the page is more important than the date on the page, so even if you’re creating fresh content, it has to be relevant, helpful and high quality.

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How Does Indexing and Ranking Work at Google?

The way Google previously worked was by crawling the web for a period of time and then pushing those updates out every so often. For example, they would crawl for 30 days, take down an old data center and then push out a new datacenter in it’s place. This is what caused the “Google Dance” that would cause people to become frantic in the forums because their rankings would be jumping around all over the place.

Here’s a great video explaining that and a lot of what the rest of my post is actually about. There is a ton of great info from Matt Cutts here, so watch it if you have time:

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The Balloon Boy Is Everywhere!!!

No matter where you’re at, you’ve probably heard the news about the boy in the balloon today. Our sales team at work was hearing about it from our clients over the phone, people were getting emails about it and it was all over Twitter. This was a story that couldn’t be avoided.

Have you seen Google Hot Trends lately? This story has taken up almost every single spot in the list of top 40 searches. At one point it had taken up every single spot except for the very last entry which was “garth brooks out of retirement,” except I wasn’t able to get a screenshot of that one.

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