When I heard that Guy Kawasaki and Shawn Welch had just published “APE: Author, Publisher, Entrepreneur – How to Publish a Book,” I requested a review copy. The book explains how to turn an idea into an outline, how to turn that outline into a book and how to self publish your own book.
There’s something about writing that feels like an art to me. Whether it’s in books, on the web or in a magazine, reading the work of a real pro always captivates me. I wish I could write like that.
Where My Writing Skills are Lacking
If you’ve read the Google search quality guidelines that were leaked earlier this year, you might have read a section about content freshness.
Sometimes informational search queries might be about recent or past events and Google trains their quality raters to figure out which queries those are. The guidelines also mention that the content of the page is more important than the date on the page, so even if you’re creating fresh content, it has to be relevant, helpful and high quality.
I was approached by Jon Gordon’s PR team who offered to send me one of Jon’s books, which I’ll be reviewing after I’ve read it, as well as the offer to have Jon guest post on my site and I gladly agreed. Check out his post below.